Industry context. Market analysis, regulatory comparison, and how the consumer health category actually operates.
The global wellness economy is approximately $6.3 trillion. This page describes its segments, growth drivers, geographic distribution, and the persistent gap between marketing claims and underlying research.
9 min read · 2026-06-01 Regulatory comparisonThe US, EU, and UK regulate supplements under different frameworks: DSHEA in the US, the Food Supplements Directive and EFSA in the EU, and the FSA's evolving post-Brexit regime in the UK. This page compares them.
10 min read · 2026-06-01 WearablesConsumer wearables measure some things accurately, estimate others, and overpromise on a few. This page describes what validation studies have reported about Apple Watch, Whoop, Oura, Garmin, and similar devices.
11 min read · 2026-06-01 Tool comparisonSeveral tools provide research-based supplement information — Examine.com, ConsumerLab, Yuka, FoundMyFitness, and others. This page describes what each does and where each fits.
11 min read · 2026-06-01Proco Scanner reads any supplement label and surfaces what the published research describes for each ingredient — dose, evidence, and known interactions. Coming to iOS. Join the waitlist for early access.
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